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Top tips for brand building

Creating a strong brand image is a vital factor contributing towards the success of your business. Companies with a strong brand image have loyal customers who really trust the brand, meaning they are much more likely to come back to you over competitors. We have put together our top tips for brand building to help get you on your way!

  1. Define your brand: review your products or services offered and pinpoint the space in the market it occupies and research the needs of that space. Define what exactly it is your offering and it’s unique selling point.
  2. Put your customers first: identify who your customers are and how they think. Focus on the factors that draw your customers towards your product or service and build on them. Match your business efforts to the needs of your customers.
  3. Brand identity: the brand you are working on building should remain consistent to reinforce your company’s values continuously. This will encourage your customers to choose you over competitors as customers’ love familiarity!
  4. Keep it simple: ensure names and straplines are kept short and simple so they are easy to remember. Short, snappy and to the point will stay in your customers’ minds more than something too complex. Once decided on an effective name and strapline, use these in every possible communication to ensure future recognition and brand association.
  5. Involve all staff: keeping your staff in the loop when it comes to branding will help to ensure all your staff are reinforcing the brand in everything they do. Encouraging the involvement of all of your staff will help them to appear very professional and trustworthy to potential customers.
  6. Consistency: a simple set of guidelines will ensure that everyone can easily apply your branding in a consistent manner. This is a vital factor to ensure your customers develop a familiarity with and trust of your brand.

Once you have followed these simple tips you should be well on your way to having a strong brand that your customers recognise and love. The next big step is getting your well established brand out there and what better way to do that than with company branded products that you can hand out at exhibitions or just generally as corporate freebies. You can buy company branded products from us here at Thames Loose Leaf and we offer a fantastic range of products to really help you get your brand to hand. From branded binders and presentation boxes to branded key fobs and travel card wallets. Our products are only of the highest quality and we can help any branding vision become a reality!

Contact one of our friendly team today to find out more about how we can help you creating that strong brand image every business desires!