+44 (0)1702 55 11 55

Why branding is so important for small start-ups

branding for small business

Don’t make the same common mistake most start-up companies make in the early stages of business and overlook the importance of marketing and branding. Marketing and brand is so key to the success of your new small business, so don’t fall into the trap of overlooking it!

We fully appreciate there are many other important aspects essential to the running of your start-up company such as finances, logistics and staff, but start-up advertising and branding are equally as important as these other aspects. It is integral to a company’s success. When it comes to looking at your brands identity, it is important to establish the identity of your business. Establishing brand identity is the first key step to creating a recognisable brand. We have put together a few top tips on how to best build on your start-up brand image in order to create a successful and prosperous brand.


  1. Establish brand identity: marketing and branding are so important to start-ups as it help a new business to establish an individual and unique brand identity. Brand identity is more than just your company logo; it is the entire personality of your company. In establishing your brand identity, you are able to express your core values and morals, as well as business methods. A clear vision of brand identity will help to guarantee the success of your start-up.
  2. Differentiate from the competition: what makes your product or service unique? This is a question you should be asking yourself. Why should customers choose your product over the competitors? Establishing the unique selling point of your product or service
  3. Promise longevity: establishing a strong brand that has been carefully formulated with its values, goals and beliefs will serve as an assurance to customers that your company will be in business for a long time. Marketing to your demographic helps to assure them you intend to be a reliable and recognizable business for the long term.
  4. Build customer relationships: having a positive relationship with your customers really helps to build strong brand loyalty. Every day consumers are bombarded with thousands of brands and company names. To grab the attention of these consumers, a new company must establish a strong relationship with these customers in order to show your loyalty and service to these people.


Following these key steps should send you on your way to making a great start to creating a strong and effective brand image for your small start-up. At Thames Loose Leaf, we offer a range of branded products perfect for effectively getting your brand noticed. If you are looking for some fresh new ideas that will get your brand noticed in unique and new ways, you have come to the right place! From bespoke display books and PVC branded binders, to Teslin key fobs and branded travel card wallets, there is no branding requirement we can’t help you with!

Get in touch with one of our friendly team today to find out more about how we can help really get your brand to stand out amongst the rest and really start to understand why branding is so important for small start-ups.